Digital Marketing Budgets: Establishing Investment Frameworks for Predictable Returns

Introduction

The 2020 COVID-19 pandemic caused unprecedented disruption to business by wreaking havoc with plans and budgets. On the upside, it also uncovered existing and long-standing marketing issues that have been affecting companies long before an epidemic came along.

It exposed the reality that some companies had been blindly investing money into both digital and traditional marketing, with no data-backed correlation between the budgets set and the objectives required.
This should not be the case for digital marketing, which readily gives you both historical and real-time data.

So how do we establish, plan, and execute a results-driven digital marketing strategy with predictable results against a defined budget?